LEE KAM KEE has effective internal marketing.
As we can see from the website, they provides different recipes online. Chinese food lovers can browse an extensive datebase here. You can search by sauces, ingredients or cooking methods.
Even though you are vegetarian, you will find a suitable receipe here!
Virtual Cooking Class, you will find it cooking is easy, especially for busy lifestyle people.
The range of soy sauces has become increasingly diversified, Below wonderful recipes use different, special Lee Kum Kee Soy Sauces as marinades and seasonings.
Even the simplest ingredients make great dishes, Lee Lam Kee Sauces help!
A range of representatative dishes that involve frying, cooking, and braising for beginers. Convenient and simple to follow, Chinese Cooking ABC enables everyone to prepare splendid Chinese dishes in minutes with ease and comfort. Chinese cooking beginners
Kummunity is the place on LKK.com where you can share & search with others
Recipe Exchange for member which sense of belonging can be strengthen.
FOTOMAX has an ineffective internet matketing (http://www.fotomaxonline.com/)
In this website, there are four main columns,
included SIGN UP, ONLINE ALBUM, ONLINE PRINTING & IMAGING GIFT ITEMS, BONUS POINT REDEMPTION PROGRAM
Unless you become their privilege club member, or else you can't see the details of each columns
It is not convenient to peope who surf their website.
It is not user-friendly, because some of the people may not willing to disclose their personal information to beome FOTOMAX privilege club member.
It is not a good internet marketing!
Lee Kum Kee is a good example of Internet marketing. They are fully taking advantage of the Web's interactivity and dynamic nature. I also checked out Fotomax's web site. Aside from the limitations you have pointed out, I noticed that their promotions just show a huge graphic (JPG) when you click on them. They can show more detailed product pages and information behind the promotion rather than just letting people see the brochure version online.
回覆刪除